How many of us spend time scrolling? Are you wasting time or is it constructive? It depends on why you are scrolling. Throughout the day unless I am doing Facebook Community Management I tend to stay off social media of all types.
In the evening I can be found scrolling again but I combine it with looking at business groups which I belong to. I spend about an hour a day checking my preferred channels and thinking about my business and how to engage on social media.
Some people recommend chunking it into 15 minute intervals, throughout the day. But for me I know that this realistically won't just be 15 minutes and will interrupt my work flow and probably the rest of my day too. My plans for this year are to schedule time to work on LinkedIn each day and also Facebook, scheduling and planning the time makes the rest of the day that much easier - and run a lot smother than it might otherwise. Often when I am reading or watching the news I will see something that I choose to share across my social media platforms, it's my way of keeping myself up to date - and my platform too.
As a planner, and someone who likes to be in control, I spend a couple of hours each month planning and scheduling most of my social media posts. It doesn't have to be monthly if that doesn't work for you, if weekly works for you then that is great, it is whatever works for you. For me, a quiet Sunday morning with a cup of coffee (biscuits are optional) works the best!
My posts tend to be similar each week to provide consistency to the people who follow me, as well as appealing to those people who might be interested in working with me.
My 3 top tips for social media are simple (and I don't mean 'simple' - I mean simple)
I am a small business Virtual Assistant and run my business freeing people up to do what they do best, while loving the paperwork you hate!